Why jellymo?

Portable Content

The iPhone enables content to be carried with the user at all times, to be accessed when and where the user chooses. The storage capacity of the device is such that large amounts of rich content, from highly structured text, to images and video, can stored on the device. Carrying around the same amount of data in more traditional forms such as paper is just not practical and certainly no where near as interactive.

Live Content

Jellymo makes use of the iPhone constantly being connected via either wireless or mobile 3G networks. This enables content to be always up to date, allowing publishers to quickly and efficiently distribute fresh content or make small corrections. Adding a new feature to a tourist map guide, or correcting the opening hours of a store location can be instantly published and distributed to your content consumers.

Adding location to the mix

Users can now find content that is more relevant to their current location using the geolocation features of the iPhone. Finding the closest ATMs or zooming into a map of the nearest wineries are simple features jellymo can add to any of your content that has location aspect to it.

iPhone Market Size

Since its release in 2007, the iPhone has sold over 30 million devices worldwide (Oct 2009). Australia especially has shown strong iPhone adoption with an almost 300% growth in 2009 and sales of over 1 million (Nov 2009).

Who is using iPhones?

Compared with other smartphone users, iPhone users are more affluent and educated, and they also tend to spend more on their mobile bill each month (June 2009). While gender initially was dominated by men (70% in 2008), recent figures show increased adoption from women (57% in June 2009).

What are iPhones being used for?

Consuming content via the iPhone has become more popular with its users than traditional channels. Around half of iPhone users read content on their phone more than they read newspapers or magazines. And more than 40% use their iPhone more often that their computers when using the internet.